FocusGroup Consulting - Defining The Way You Communicate
Burt Peretsky
-Senior Associate-Media and Crisis Specialist

Burt Peretsky is a highly accomplished, award-winning strategic communications expert with over 30 years of experience in providing high-visibility private and public sector organizations with risk and crisis communication support, including preparation for public meetings, media training and support and community relations.  Burt is also a former major-market newspaper journalist with an additional 10 years in television, one of the few communications practitioners with experience inside both the print and electronic media.  As a strategy communications and media relations practitioner, he has “placed” literally hundreds of major news stories in the media and has developed a reputation for his expertise in crisis communications.

For the past 11 years at FOCUS GROUP, Burt has been serving a wide variety of clients, conducting crisis media and risk communication training for such companies as General Motors and OSRAM Sylvania, and such government agencies as the Massachusetts Department of Public Health and NASA – for the John Glenn Research Center in Cleveland, Ohio and the Jet Propulsion Laboratory (JPL) in Pasadena, California. 

For the last several years, Burt has provided strategic communications and public meeting preparation assistance and support for NASA and state and local agency staff members as part of a wide-ranging community relations program that he helped create and is implementing for a highly sensitive groundwater cleanup program. Services have included developing and working with technical and other staff including health agency staff in preparing responses to potential  “Tough Questions” and in helping to ensure that staff are prepared to deliver those responses.  Burt helps conduct meeting evaluations and analyze news coverage to better focus outreach and media efforts.

Over a three-year period for FOCUS GROUP, Burt also helped conduct media and risk communication training for NASA personnel at the John Glenn Research Center, which is decommissioning a reactor facility at its Plum Brook Station in Sandusky, OH.  He has helped prepare NASA for several “Community Information Sessions,” news media tours, and news briefings on the decommissioning project.

Burt has also assisted in communications preparedness and media training programming for several major private sector clients including for General Motors Senior Executives and crisis communications to manufacturing executives from around the world for OSRAM Sylvania.

Before joining FOCUS GROUP, Burt served as Director of Communications for four years for Emerson College.  He directed the College’s so-called “Town-Gown” community relations efforts, working closely with community and neighborhood groups as Emerson moved many of its campus facilities from Boston’s Back Bay to the city’s Midtown Cultural and Chinatown Districts. 

Earlier, for ten years as Director of Public Relations for WCVB-TV in Boston, Burt represented the station in an array of public forums, working with and often speaking to civic, charitable, business, and fraternal organizations throughout New England.  He has a BS in Journalism from Boston University.
Phone: 781.483.3054
Fax: 781.483.3058
Web Site Issues: webmaster@